Prudential Fox & Roach Brings Searching for Homes to Your Cell Phone

Many homebuyers start their search by driving through the neighborhoods they like. Of course, by the time the buyer's done, he or she has scads of handwritten notes to transcribe for online research to see if any of them fit search wants and needs.

Now, buyers have another tool in the arsenal. Prudential Fox & Roach, REALTORS partnered with Smarter Agent. This company created a mobile application giving buyers access to home details instantly on a cell phone and even schedule an impromptu visit.

Check out a video demo here.

CBS 3 Speaks with Prudential Fox & Roach Chairman and CEO

In case you missed Sunday morning's Newsmakers on CBS 3, Pat Ciarrocchi interviewed Prudential Fox & Roach Chairman and CEO Larry Flick about the state of the real estate market.

Watch the 10 minute interview here.

Prudential Fox & Roach Chairman and CEO Discusses Pres. Obama's Budget

Larry Flick, Prudential Fox & Roach Chairman and CEO, wanted to offer the local perspective on President Obama's mortgage interest deduction that is part of the proposed national budget.

----------------------------
"The steep decline in the housing markets across the country has contributed significantly to the failure of our credit markets and the recession. Our economy will not recover until the housing market begins to show signs of stabilization and improvement. That is why President Obama’s proposed reduction in the amount of itemized deductions is a bad idea. The mortgage interest tax deduction is the single largest itemized item taken by most Americans. A reduction in allowable itemized deductions will further harm residential real estate values and demand for housing.

"On the surface, reducing the amount of allowable tax itemizations may seem to affect only those with higher incomes and high-end homes. But if the high end of the market is adversely affected, it will set off a chain reaction that will permeate the entire real estate market and cause housing values in all price ranges to decline further.

"I support the President’s stimulus package and understand the need to reduce the overall deficit, but any measures adversely affecting housing should not be taken at this critical time."
----------------------------

For the national perspective, read the statement from the National Association of Realtors.

FOX Good Day Offers Real Estate Tips

Preparing Local Organizations for 2009 Real Estate Season

The final score of the Super Bowl traditionally marks the start of the real estate season. Helping local organizations prepare, Steve Storti, Prudential Fox & Roach HomExpert Market Report expert and senior vice president, recently discussed the regional market and what to expect in 2009.

We posted the PowerPoint presentations online for your consumption.
* Main Line Chamber of Commerce
* Select Greater Philadelphia

The takeaway - the national economy does not reflect the Greater Philadelphia real estate market.

If you would like a HomExpert Market Report update for your organization, please email HomExpertReport@prufoxroach.com.

Super Bowl Marks Real Estate Season Kick Off

The final score of the Super Bowl has officially marked the start to another residential real estate season. What better way to start off on the right foot then by knowing how 2008 performed.

This morning, the Prudential Fox & Roach Research Division posted all the press releases and graphs on the HomExpertReport.com site. Feel free to download reports and share with others.