HomExpert Report Local Commentary

Prudential Fox & Roach Brings Searching for Homes to Your Cell Phone

2009-03-23T12:21:00.005-04:00

Many homebuyers start their search by driving through the neighborhoods they like. Of course, by the time the buyer's done, he or she has scads of handwritten notes to transcribe for online research to see if any of them fit search wants and needs.

Now, buyers have another tool in the arsenal. Prudential Fox & Roach, REALTORS partnered with Smarter Agent. This company created a mobile application giving buyers access to home details instantly on a cell phone and even schedule an impromptu visit.

Check out a video demo here.

CBS 3 Speaks with Prudential Fox & Roach Chairman and CEO

2009-03-09T09:43:00.004-04:00

In case you missed Sunday morning's Newsmakers on CBS 3, Pat Ciarrocchi interviewed Prudential Fox & Roach Chairman and CEO Larry Flick about the state of the real estate market.

Watch the 10 minute interview here.

Prudential Fox & Roach Chairman and CEO Discusses Pres. Obama's Budget

2009-03-04T13:20:00.005-05:00

Larry Flick, Prudential Fox & Roach Chairman and CEO, wanted to offer the local perspective on President Obama's mortgage interest deduction that is part of the proposed national budget.

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"The steep decline in the housing markets across the country has contributed significantly to the failure of our credit markets and the recession. Our economy will not recover until the housing market begins to show signs of stabilization and improvement. That is why President Obama’s proposed reduction in the amount of itemized deductions is a bad idea. The mortgage interest tax deduction is the single largest itemized item taken by most Americans. A reduction in allowable itemized deductions will further harm residential real estate values and demand for housing.

"On the surface, reducing the amount of allowable tax itemizations may seem to affect only those with higher incomes and high-end homes. But if the high end of the market is adversely affected, it will set off a chain reaction that will permeate the entire real estate market and cause housing values in all price ranges to decline further.

"I support the President’s stimulus package and understand the need to reduce the overall deficit, but any measures adversely affecting housing should not be taken at this critical time."
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For the national perspective, read the statement from the National Association of Realtors.

FOX Good Day Offers Real Estate Tips

2009-02-05T12:06:00.002-05:00

Preparing Local Organizations for 2009 Real Estate Season

2009-02-05T11:48:00.005-05:00

The final score of the Super Bowl traditionally marks the start of the real estate season. Helping local organizations prepare, Steve Storti, Prudential Fox & Roach HomExpert Market Report expert and senior vice president, recently discussed the regional market and what to expect in 2009.

We posted the PowerPoint presentations online for your consumption.
* Main Line Chamber of Commerce
* Select Greater Philadelphia

The takeaway - the national economy does not reflect the Greater Philadelphia real estate market.

If you would like a HomExpert Market Report update for your organization, please email HomExpertReport@prufoxroach.com.

Super Bowl Marks Real Estate Season Kick Off

2009-02-02T12:36:00.004-05:00

The final score of the Super Bowl has officially marked the start to another residential real estate season. What better way to start off on the right foot then by knowing how 2008 performed.

This morning, the Prudential Fox & Roach Research Division posted all the press releases and graphs on the HomExpertReport.com site. Feel free to download reports and share with others.

Smart Money: Philadelphia Region to See Rebound Sooner Than Most

2008-11-18T16:09:00.000-05:00

Prudential Fox & Roach, REALTORS has long maintained during this downward residential real estate cycle that the Greater Philadelphia market didn’t see the highest highs during the boom, as in other parts of the country, and won’t see the lowest lows.

Last week, the National Association of Realtors shared an article from Smart Money about seven cities that will see a rebound sooner than most. Philadelphia is one of them.

As you may have noticed, Prudential Fox & Roach distributed its HomExpert Market Report Pending Home Sales Index. Be sure to see how your county did at www.HomExpertReport.com.

Sharing HomExpert Insight with Delaware County Chamber of Commerce

2008-10-30T11:33:00.001-04:00

All news is local. A common phrase in politics. Also, very true.

We make every effort to share HomExpert Market Report data with everyone. The national media tends to spin things from the worst of markets. Las Vegas and parts of Florida and California and others have no doubt suffered from the housing market collapse. But the Greater Philadelphia area has long been a different kind of animal and has not seen the kind of pains experienced around the country.

As we’ve said before, this web site and blog are the next level of spreading local data to more people. But we continue to offer seminars and lunch-and-learns to area chambers of commerce to directly provide relevant information about immediate local markets. Many chambers have embraced our data because it gives their members a real insight.

This past Tuesday, Prudential Fox & Roach, REALTORS’s senior vice president Steve Storti was invited to present at the Delaware County Chamber of Commerce.

We posted the presentation Steve provided in the Region section of HomExpertReport.com. If you’re chamber of commerce or local organization would be interested in your own localized presentation, we’re always happy to make the time.

In other news, I hope everyone had a chance to check out Alan Heavens’ article yesterday in the Business Section of the Philadelphia Inquirer. Keep an eye on the HomExpertReport.com “Industry News” section on the home page for other links to other great articles.

Welcome

2008-10-14T10:17:00.002-04:00

Welcome to the Prudential Fox & Roach HomExpert Market Report blog, which is a companion to the HomExpert Market Report web site. We look forward to providing you with local commentary to complement current trends while also trying to relate larger national issues to your own back yard conversations.

From time to time, we will include guest commentary from experts around the region and direct you to articles that we think might help illuminate important points.

When we created and distributed the first Prudential Fox & Roach HomExpert Market Report book in January 2004, we tracked only the counties in Greater Philadelphia Region. Last year we expanded to include the Lehigh Valley region.

Until now, the data was offered exclusively to the press and business organizations with an interest in accurate, more timely real estate data. However, you may have read about our HomExpert Report in your local newspaper or referenced, perhaps, during regional broadcast news segment.

Recently, we decided it was time to make the reports available online to you. We hope you bookmark the web site and blog or take advantage of the RSS feed options. This is the best place for relevant regional real estate market data and information.